My upcycling journey began two years ago while I was exploring the beautiful country of Tanzania. I was captivated by the wild open spaces, the vibrant colours, and the warm generous people. The moment which changed my life was when I caught sight of some handmade brightly-painted sandals at a Maasai market. These innovative sandals were made entirely out of repurposed car tires. I immediately fell in love with the idea that functional products could be created out of trash, and I knew that I simply had to share this brilliant idea with the world.
Scrap tyres are a rapidly growing problem on this planet, with over 3 billion tyres dumped globally every year. They take decades to break down and often pile up on landfill sites, taking up valuable space and clogging up our planet. We need to find imaginative and creative eco-solutions for the increasing amount of waste on our planet and transform it into useful and sustainable treasure. From the moment I saw those car tyre sandals, I knew that this had to be my mission in life.
After returning from Africa I was inspired to begin crafting tire belts at home, going on to sell my handmade fashion accessories at the London markets. As my ideas and techniques developed, so did my business and I began creating even more items such as inner tube jewellery and dog accessories. German tire manufacturer, Schwalbe, donated approximately 5000 rejected tires to me saved from a future in landfill, which I upcycled into an eclectic range of belts, jewellery, guitar straps, dog leads - and much more.
I am delighted that upcycled tires are taking the world by storm and that more and more people are becoming eco-conscious, choosing sustainable, ethical and vegan products. I simply can not wait to come up with even more wild ideas for my beloved tyres and hopefully inspire others to think big, create, and change the world!
Denim is iconic and what I am connected with to use as my canvas. It’s an inspiring, versatile, functional and vernacular material. Since I began to work with denim, my desire has always been to make simple, timeless pieces.
Each one of my bags is unique, by creating my own wash processes by hand, deconstructing and reconstructing, adding writing and elements of embellishment with leather and hardware. The bags become its own little piece of art. My inspiration is always the same, whatever the end result, to tell a story, to create a vision and to share it.
"Dream Harder" is my trademark. Dreaming in Denim.
den-im/ noun ; a sturdy cotton twill fabric, typically blue, used for jeans, overalls, and other clothing. ( denim) clothing made of such fabric : a pair of denims. Origin late 17th cent.(as serge denim) from french serge de Nîmes, denoting a kind of serge from the manufacturing town of NÎMES.
Born 1965 in Belgrade, Serbia Lives and works in Paris Diploma from the École dʼArchitecture, Paris
Solo and Group Shows (Selected)
2009 Vraoum !, Maison Rouge, Paris
2008 Micro-Narratives: Temptation of Small Realities, curated by Lorand Hegyi, Musee dʼArt Moderne de Saint Etienne Metropole, Saint Etienne
2007 Even Super Heroes Canʼt Save Us Now, Cueto Project, New York
2007 45th October Salon, “Mico Narratives,” curated by Lorand Heguy, Belgrade “Superego”, CZKD, Belgrade Zeitgeist, Cueto Project, New York
2006 If youʼre looking for trouble you came to the right place, Galerie Valérie Cueto, Paris, France
2005 If youʼre looking for trouble you came to the right place, ART BASEL MIAMI, Art Positions, Miami, Galerie Valérie Cueto, Paris, France Eldorado, New Territories, ARCO 05, Madrid, Galerie Valérie Cueto, Paris.
2005 Art Cologne, New contemporaries, Cologne, Galerie Valérie Cueto, Paris FIAC, Perspectives, Galerie Valérie Cueto, Paris
2004 Eldorado, Galerie Valérie Cueto, Paris, France If you are looking for trouble you came to the right place, CZKD, Belgrade Art History, installation murale, Palais de Tokyo, Paris, France
2004 Comic Release: Negotiating Identity for a New Generation, curated by Barbara Bloeminck (Guggenheim Las Vegas) and Vicky A. Clark. University of Arizona Museum of Art, Tucson; Armory Center for the Arts, Pasadena; Art House, Austin Texas; Western Washington University, Bellingham Art Brussels, Galerie Valerie Cueto, Brussels FIAC, Perspectives, Galerie Valérie Cueto, Paris
2003 Flesh for Fantasy, Galerie Valérie Cueto, Paris, France
2003 Central, Galerie Ernst Hilger, Belgrade, Yugoslavia Comic Release: Negotiating Identity for a New Generation, curated by Barbara Bloeminck (Guggenheim Las Vegas) and Vicky A. Clark, The Contemporary Museum, Honolulu; The Naples Museum of Art, Italy; Real Art Ways, Hartford, CT, USA; Austin Museum of Art, TX, USA; Samuel P. Carnegie Mellon University, Pittsburgh, PA, USA; Contemporary Arts Center, New Orleans, LA, USA; University of North Texas, Denton, TX, USA Black Box, Palais de Tokyo, Paris
2002 Supercellular ! De la Particule dans les Arts Plastiques au début du XXIème siècle, Galerie Valérie Cueto, Paris Art Chicago, Chicago, Galerie Valérie Cueto, Paris ARCO 02, Madrid, Galerie Valérie Cueto, Paris Scope Townhouse Hotel, Miami, Galerie Valérie Cueto, Paris Artissima, Torino, Galerie Valérie Cueto, Paris
2001 Serbia Remix, Belgrade, Yugoslavia
2000 LʼAutre Europe n°2, Galerie du Jeu de Paume, Paris
1999 (L)overs, Galerie Valérie Cueto, Paris, France Last Painting of the Century, Picture Show Gallery, Berlin, Germany
1997 Transformers, (Fabrice Domercq, Fabrice Langlade, Vuk Vidor) CZKD, Belgrade, Yugoslavia
1996 Un cadeau unique, Galerie Lucien Durand, Paris Novembre à Vitry, Vitry-sur-Seine, France
1995 Image pour Sarajevo, Galerie Le Sous-Sol, France
1995 Give me back my Flag, CZKD, Belgrade, Yugoslavia Musée dʼArt Moderne, Kragujevac, Yugoslavia Galerie 12 +, Belgrade, Yugoslavia Group Shows (Selected)
1994 Salon de Montrouge, France LʼArt au Marché, Paris
1993 Découvertes, Galerie Philippe Uzan, Paris Salon de mai, Grand Palais, Paris Falling astronauts, Louvain-la-Neuve et Anvers, Belgium
(my private) HEROES, inaugural show, curated by Jan Hoet Marta Herford, Herford, Germany, Art Brussels, Brussels, Galerie Valerie Cueto, Paris, France Cosmopolis, Museum of Contemporary Art of Thessaloniki, curated by Magda Cameci, Thessaloniki, Greece My Favorite Things : Peinture en France, Musée dʼArt Contemporain, Lyon, France, curated by Richard Leydier
2006 “Evils,” Exporama in Art Press, March
2005 “Buen arte al aire libre, Art Basel Miami”, in el Nuevo Herald, December “Art Basel” in le Journal des Arts, December “Les Galeries Françaises de la Foire Art Basel” in LʼOeil, December “Miami Nice”, in Mixte, December “Art Basel”, in le Figaro, December “Art Cologne” in le Figaro, 28 October “Jeunes Galeries” in Art Press, October “FIAC 2005, cʼest fou” in Art Actuel, October “My Favorite Things,” Exporama, in Art Press, July/August
2003 Bertrand Loyauté in Connaissance des Arts, June “Flesh for Fantasy“ in Le Journal des Arts, May “Flesh for Fantasy“ in Art Press, April “La foire de Madrid dans lʼombre de la guerre”, Harry Bellet in Le Monde, February “Débranche tout” in Technikart, February in Technikart Mademoiselle, Spring
2000 “Un bon coup de rouge” Henri-François Debailleux in Libération, December 15 “Pigments et pixels” Renaud Bergonzo in Upstreet, July/August
1999 “Art contemporain découvrez les talents de demain” in Le Figaro, October “Amoureux à vif” in Jalouse, September In Technikart, January “Last painting of the 20th Century” in Up Street
1997 “Lʼimparfait” in Verso Art et Lettre, July “Tempête sous les cranes” Olivier Céna in Télérama, May
1995 “Lʼimage peinte en question” Françoise-Claire Prodhon in Art Press HS
Prize of Painting of the city Vitry-sur-Seine, France Prize Ito Ham, Paris/Tokyo
"With hindsight, I realize that my work has always been centered around women"
Graduated from the Art School in California in 1990, Frederique Barraja started her first steps as a photographer in the recording industry.
While making the cover for Eric Serra at Abbey Road in London, Frederique met Luc Besson. she began the profession of still photographer with his film "The Fifth Element". It's the start of a great experience in this industry.
She is going to take a behind-the-scenes photo of some thirty films. Ten years with Claude Miller, but also meetings with directors like Walter Salles, Gus Van Sant, Olivier Assayas, Cuaron, Wes Craven, Herve Mimran, Bruno Solo, Manuel Poirier, Anne Fontaine...
Frederique publish two books on the life o film shoots ( "La petite Lili" and "Paris je t'aime").
She worked for seven years with the Studio and Premiere film magazines. She also do portraits of writers, singers, actors for the press. This is why she has been exhibited twice at Bon Marché in Paris : "The stars and their children" (12 pages in Paris Match) and "La petite Lili".
Frederique continue her passion for photo reportage, society: HIV positive women in the townships of south Africa, orphanages in Mexico, big meetings like Francine Leca, that she is on her open heart operations.
Her gaze is particularly focused on their courage, their strength to fight for work, to be free in their lives, to be a mother, or not to be, to be free in their hobbies. She realizes the weight that society and education weigh on these women, and one last right that women do not always agree because too taboo: female masturbation. Frederique is doing a photographic work which is going to be exhibited at the Slott Gallery: "Les Branleuses!", Followed by a group of exhibition at the Grand Palais.
Frederique is making her first documentary: "Les Branleuses!", 60 minutes for Canal Plus.
She was offered to shoot advertisements for Vichy, Dove, Kraft Food, Lidl, Eovi.
In 2018 she made a short film "Like a desire!" for France 2